When you are looking towards the future, one of the excellent ways to make certain that your predictions are correct is searching the past. 2018 was once a year full of technical advances and important changes. AI, VR, AR, and computing device mastering have been everywhere.
These developments are no way slowing down but now that we are halfway through 2019, there are some different traits that appear to be on the horizon that small agencies and startups need to pay attention to.
Trend No 1: The ongoing recognition of drop shipping
E-commerce is expected to precede its upward boom trend properly into 2019 and beyond. Global online sales are projected to hit over $3.4 billion by way of the end of the year, and the numbers are predicted to exceed $4 billion via 2020.
Expanding into a world market is an extraordinary possibility for many online organizations to grow their reach and make greater sales. However, the worldwide enterprise is full of logistical issues, and this can pose a big problem for smaller online entities.
Drop delivery has been a famous low funding (cost) business notion for many years in the e-commerce realm. The prospect of no longer being stressed about stock management makes this a dream for many online entrepreneurs who are looking for ways to automate their business.
Trend No 2: Customers will demand greater control over their data
2018 uncovered a lot of sketchiness in data security. Last year, 4.5 billion archives were compromised, and over 945 records breaches have been reported. More and more customers have had their personal records stolen or leaked, inflicting many to be involved and questioning how safe their statistics clearly are when they shop online.
In 2019 and beyond, organizations want to be extra careful while giving their clients greater authority over their data and how it’s used. Companies can gain from sharing records about the safety systems that are in place, so clients don’t have to worry about dangers associated with data processing. Online outlets must display badges that exhibit record safety and make sure SSL encryption for all charge processes.
Trend No 3: Business and philanthropy will become greater intertwined
As the paying millennial group grows even greater in 2019, many brands are scrambling to locate ways to seize their attention. One of the most positive approaches to construct loyalty with younger customers is via cause marketing. According to a file from Medium, Millennials are extra probable to buy from a manufacturer that supports a good purpose, and they hope to see greater corporate social duty in the future.
Thanks to social media, the line between enterprise and social problems is more blurred than ever. Brands will need to shift the focus of their advertising and marketing in the direction of the greater good if they want to cultivate loyalty and advocacy with youthful buyers.
2019 is already shaping up to be a thrilling 12 months for businesses. Consumers’ opinions and needs will turn out to be more essential and influential than ever before. Business leaders should take this information and use it to provide higher experiences, such as adjusting their business shape to attain foreign place customers, helping necessary social issues, or presenting hyper-personalized experiences.
Until next time.