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Having an effective blogger outreach strategy is important for brands and bloggers alike. Blogger outreach is a process where a brand initiates contact and builds a long-term relationship with influential bloggers in order to market their products or services to a wider audience. There are many benefits to blogger outreach for both parties. For brands, this is useful as it helps to attract potential new customers, establish quality back links to their own website and gain engagement from target market. For bloggers, it allows them to create authentic content for their sites, partner up with well-known brands for further publicity and more opportunities with other brands. However, to make blogger outreach a success for both parties, there are a couple of points to remember:
- Form long-term mutually beneficial relationships: For a successful blogger outreach strategy, it is essential for both parties to offer one another something on a mutually beneficial basis. This can also help with forming long-term relationships for frequent authentic exposure, increasing potential customers for the brand as well as growing the blogger’s readership, enhancing engagement amongst the target market and improving website quality through link backs to each other’s sites. In most cases, bloggers usually require payment when working on a campaign, as it takes a huge amount of time and effort to execute successful content on their behalf. However, sometimes brands may offer a complimentary sample or review opportunity, which the blogger may accept. Sites such as getblogged.net usually make this process a lot easier by streamlining the entire relationship.
- Target specific niches: For a successful blogger outreach strategy, it is essential to target the right audience for both parties. This will ensure that the partnerships are authentic and drive engagement and amplify exposure within the target market in the long-term, leading to higher conversion rates and impressions. This can be done by creating interesting content which targets a specific consumer base. Furthermore, this may also lead to more sales for the brand and a successful collaboration for the blogger, leading to more opportunities for them in the future. So, even if a food blogger has many followers and a high engagement rate, there’s no point in a fitness brand hiring them for a campaign, as the audience will not be interested in such a product and it will lead to loss in sales and waste of funds for the brand. Furthermore, the food blogger will lose trust from their followers, leading to damage to their reputation which they may not be able to recover from.
- Pay attention to DA score: DA score is an important statistic to look at as it demonstrates how experienced a blogger is, as well as how well their website is ranked on popular search engines, such as Google and Yahoo. DA score is usually measured by a number between 0-100 with numbers closer to 100 being better in term of excellent SEO. Therefore, a website which is linked to a site with a higher DA score may also see their DA score improve, thus leading to more views and exposure. However, it is worth noting that not all sites with a high DA may lead to an increase in exposure to a specific audience. Therefore, it is essential to review a blog on a case-by-case basis in order to make blogger outreach a success.
Until next time.